Budget for Online Advertising to Exceed Print Ad Expenditures in 2012
A recent study revealed that this year ad budgets for online advertising will surpass the print ad spending, at least in U.S.A. This is something unprecedented in American history, though it is somehow expected. It’s official now – the marketing departments of companies are about to spend more on placing advertisements on the web, rather than in traditional paper magazines and newspapers.
This new research shows us that online advertising is going to make $39.5 billion in sales by the end of 2012, that is 23.3% more than in 2011. At the same time it is expected that $33.8 billion will be spent on print advertising. The increase of online advertising expenditures for 2011 was 23%, according to the study. That’s a big number and it’s logical to expect even greater growth in the future. The charts predict a steady increase for the next half-decade. The overall revenue from online advertising should reach about $62 billion. Consequently, the expected numbers for print ads is not that good. The budgets invested in that kind of advertising for the same period are going to decrease with about 10% according to the forecast (or $32.3 billion in 2016).
However, expenditures for TV ads seem to be mostly unchanged by the increasing online marketing investments. U.S. companies are about to spend $72 billion in TV ads in 2016, which is with 18.6% more than the money spent in 2011.
The research points out that the increase in online advertising budgets is probably due to mobile advertising. By 2016 the overall ad spending is about to increase up to $200 billion. One third of this is expected to be spent for online advertising.
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