Apple’s Total Revenue Goes Up With 73% Since Last Year No comments yet
Apple is breaking its own records again, this time under the leadership of its new CEO – Tim Cook, the successor of Steve Jobs. It even turns out that the company is more successful than what the greatest optimists predicted.
It was announced that Apple had achieved sales of $46.3 billion for its last quarter, which ended on the last day of December. Analysts had been expecting much smaller numbers – something more like $38.9 billion, according to data from Thomson Reuters. But the result of Apple’s efforts is about twice as many sales as of last year. The company sold 37 million iPhones for that period and also much more iPads and Macs than it was expected.
Apple reported net profit of $13.1 billion, with $6 billion more than it was a year ago. “We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs. Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline” stated Tim Cook.
The huge amount of iPhones Apple sold for the last quarter – 37 million, stands for 128% increase since last year. Similar success has been reached by the iPads, sold in about 15.4 million units, that’s about 111% increase. Even Mac computers sales reached a healthy growth of 26% or 5.2 million devices.
Even so, according to Tim Cook, the production for this quarter had been troubled, because of the floods in Thailand, which caused shortage of some devices’ components and the company couldn’t produce as many iPhones as it had planned.
As reason for these incredible sales Apple’s CEO Tim Cook mentioned the highly favorable reception of the iPhone 4S, along with the launch of Siri and iOS 5. The next product, whose sales increased remarkably for that period was the iPad. This is not surprising, since only the iPad and iPhone products are accountable for 72% of the company’s profit for the last quarter. There’s been a slower growth in the revenue from other Apple products, too. Only the the iPod had a decrease in sales, since it has most of its functions built-in in the other Apple products.
The question is if this unexpected and unstoppable growth is going to continue much longer. Will Cook efficiently replace Steve Jobs, will he stimulate innovation and invest in new products with the same success, or is he too cautious? Since Apple has just a few highly profitable products, they should never fall behind the competition, which is getting stronger and bigger.





